Connect your finance inbox
Gmail or Outlook. One click, 60 seconds. We start monitoring every incoming invoice, ad platform bill, and supplier email immediately.
Trusted by UK e-commerce brands
Every Meta Ads bill, supplier invoice, and 3PL charge that hits your inbox gets read, categorised, and queued for approval — automatically. Stop doing this at midnight. Start doing it in ten minutes.
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Every month the same pile. Meta Ads sends a PDF. Google sends another. TikTok sends one more. Your 3PL sends a fulfilment report. Your supplier sends an invoice in USD. Your returns processor sends a credit note. Your Shopify payment processor sends a fee summary.
Someone has to open every single one, decide what it is, assign it to the right category, and get it into Xero before your accountant asks for it. At the volume a real e-commerce brand runs, that someone is spending an entire evening on this every month.
And if the ad spend doesn't hit the right category, your ROAS reporting is wrong. Your gross margin is wrong. Every decision you make about which campaigns to scale is based on numbers you can't fully trust.
Maybe you hired a VA to handle the invoices. They sorted the obvious ones but got confused by ad platform billing cycles, credit notes, and multi-currency supplier invoices — and you ended up reviewing their work anyway.
Maybe you connected your bank feed to Xero and hoped the auto-categorisation would handle it. It caught the easy ones. It missed the ad platform invoices entirely because they don't come through the bank — they come through email.
Maybe you just let it pile up and dealt with it quarterly when your accountant chased you. That worked until the accountant's bill arrived and you realised you'd paid £600 for them to do something that should have taken you an hour.
Maybe you're still doing it yourself, late at night, when the day's work is done. Because there's no one else and it has to be done.
I was spending Sunday evenings going through invoices. Meta, Google, TikTok, two suppliers, the 3PL — every month the same routine. I kept thinking I'd fix it when things calmed down. They never calm down.
The problem isn't your discipline. It's that nobody built a tool for the volume an e-commerce brand actually runs at.
If you're running a UK e-commerce brand with real revenue and real complexity — multiple ad channels, a 3PL, international suppliers, Shopify fees — you know that the finance admin is eating time you should be spending on growth.
You're not a bookkeeper. You shouldn't be spending six hours a month acting like one. Every hour you spend categorising invoices is an hour you're not spending on the campaigns, the product, the team.
This was built to give you that time back. Not by hiring someone. Not by building an automation that breaks. By connecting your inbox and letting it run — reliably, at whatever volume your business throws at it.
Gmail or Outlook. One click, 60 seconds. We start monitoring every incoming invoice, ad platform bill, and supplier email immediately.
Upload your own or use our pre-built e-commerce template — Advertising, Cost of Goods, 3PL & Fulfilment, Payment Processing Fees, Returns & Refunds, Software & Apps, and 9 more. Done in under a minute.
The moment a Meta Ads PDF, a Shopify fee email, or a supplier invoice arrives, we extract the vendor, amount, currency, date, and VAT — then assign the right category. Ad platform invoices, supplier invoices, 3PL reports — all handled.
Your weekly queue is typically 5–10 items — the edge cases that need your judgment. Approve, reassign, done. Export to Xero in one click with categories your accountant will actually thank you for.
Because ad spend hits the right category the moment the invoice arrives, your reporting is accurate in real time — not just at month-end after a painful reconciliation.
It's the last Sunday of the month. You don't open the finance inbox. There's nothing to do. The Meta invoice, the Google invoice, the TikTok invoice, the ShipBob report, the two supplier invoices from this week — all categorised, all logged, all waiting to export.
There are six items in the review queue. A new supplier you haven't used before, and a credit note the tool wasn't sure how to handle. You're through them in seven minutes.
Your accountant gets clean data. Your ROAS reporting is accurate because ad spend has been hitting the right category every day, not just when you got around to it. And you spent Sunday evening doing something that wasn't invoice sorting.
“We were doing £800k a year and I was still manually categorising Meta and Google invoices every month. It was embarrassing. Now it takes me eight minutes and I actually trust the numbers in our P&L.”
Jamie K., Founder, fashion e-commerce brand, 12 employees, BirminghamStarter
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Direct integrations launching Q3 2026
All plans include a 14-day free trial. No card required.
Connect your Gmail or Outlook. Use our e-commerce category template or upload your own. Watch your last month of invoices — Meta, suppliers, 3PL, Shopify — get categorised in real time. No card required. 14-day free trial. Cancel in one click.
→ Start free trialThe setup takes eight minutes. The Sunday evenings it gives back are yours to keep.